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If you don’t conform to the crowd

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In 2014, the Journal of Neuroscience published the results of a unique study that probed deep into human emotion. Two Dutch scientists had conducted an experiment in which they exposed test subjects to a wide range of scenarios to evoke some of the most primal human emotions.

Subjects were hooked up to an electro-encephalogram (EEG) in order to quantitatively measure their brains cognitive response to powerful emotions. And the results were pretty conclusive: the most powerful emotional experience, as measured by the sheer volume of human brain activity and neurological reaction, was humiliation.

This really explains a lot when you think about it. Deep down we human beings are social creatures. We seek acceptance from the group. It’s why conformity is so much easier than standing apart from the crowd, even when the crowd makes absolutely no sense.

Read the fulls story at sovereignman.com

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